Mastering Social Media Engagement Using Animation

Social media has become an essential part of any modern marketing strategy. With the rise of social media platforms such as Instagram, TikTok, and YouTube, brands are looking for new and innovative ways to capture their audience’s attention. One of the most effective ways to do this is by using animation.

Animation has the power to communicate complex ideas and emotions in a simple and engaging way. By using animation in your social media marketing, you can create content that is not only visually appealing but also highly shareable. The Animation Guys cites research suggesting video content can have a 48% higher engagement rate on social media compared to static posts. Here are some tips on how to use animation on social media.

Create Short and Sweet Animations 

Social media users have short attention spans, so it’s important to create animations that are short and to the point. Try to keep your animations under 15 seconds, and focus on communicating one key message.

Use Your Brand’s Visual Identity

When creating animations for social media, it’s important to use your brand’s visual identity. Use your brand’s colours, typography, and design elements to create animations that are consistent with your brand.

Add Sound and Music

Sound and music can enhance the impact of your animation. Consider adding sound effects or a soundtrack to your animation to make it more engaging.

Tell a Story

Use animation to tell a story. Create characters and scenarios that your audience can relate to. By telling a story, you can create an emotional connection with your audience and increase the likelihood of them sharing your content.

*Images created by the team

Experiment with Different Animation Techniques

There are many different animation techniques that you can use in your social media marketing. From 2D animation to stop motion, each technique has its own unique benefits. Experiment with different techniques to find the one that works best for your brand. An article from PinkGreen Agency highlights a LinkedIn study where 80% of video views happen with the sound off, suggesting animations that are visually appealing and clear even without sound might perform better, so step up the engagement factor!


At Flying Duck Studio Lab, we specialise in creating high-quality animations for social media. Our team of experts can help you develop a social media animation strategy that will help you reach your marketing goals. Contact us today to learn more about our creative and design services and how we can help you take your social media marketing to the next level.