THE 3 FEATHERS
OF FLYING DUCK
THE 3 FEATHERS
OF FLYING DUCK
ETHICS, DIVERSITY, SUSTAINABILITY
We prioritize ethics and embrace diversity, inclusivity, and sustainability.
INSPIRING BRAND STORIES
We assist brands in sharing their inspiring and positive narratives.
QUALITY CONTENT, AFFORDABLE PRICES
We bridge the gap between high-quality content and affordable prices.
positive stories for everybody
How we’re changing things
We focus on sustainability and we help brands to reduce waste in the animation process through innovative workflows.
Working with B Corps, charities, public bodies and businesses that walk their ethical talk or want to create meaningful content.
Animating brands with the playful, strange, quirky spirit they didn’t know they had.
Empowering you to empower us by doing all we can to demystify the creative process.
How we’re changing things
We focus on sustainability and we help brands to reduce waste in the animation process through innovative workflows.
Working with B Corps, charities, public bodies and businesses that walk their ethical talk or want to create meaningful content.
Animating brands with the playful, strange, quirky spirit they didn’t know they had.
Empowering you to empower us by doing all we can to demystify the creative process.
we are ethical
we are ethical
Even Ducks need an ethical guideline.
Why you may ask?
Well, we all get caught up in our ideas of what is morally right and how we execute it on a daily basis.
As a team however, we want to make sure that we are all on the same page and that every one of us can have a say in how we shape our golden rules of ethicality.
We strive to practice what we believe in and try to make a positive impact on our planet, in our community and especially in our duck pond!
Being an ethical business is a constant challenge. There is no ready-made solution nor is there a to-do list that needs to be checked off, but more a constant work in progress.
We live in a capitalist world and as such, we navigate in a minefield of ethical conundrums.
That is why we need to stay critical of ourselves, check in with each other to stay on track with our vision and to constantly educate ourselves on current relevant topics.
From our processes, to our relationships we attempt to examine every aspect internally and externally of the studio.
All of that with the close watch of our detail-orientated animation team – after all we do animation, we know the art of detail!
1. We aim to create
content with a positive impact
- We focus on working with charities, B Corps and educational entities.
- We help traditional brands discover exciting and engaging new ways of telling their stories more effectively.
- We encourage meaningful content that’s motivated by more than just money.
2. We care
for our people
- We agree fees openly before work starts and pay our freelance collaborators fairly and promptly, aiming to pay within 30 days.
- Everyone is met and treated with kindness and respect.
Constructive feedback is welcome in both directions. - We make room for creative experimentation and personal projects through our LAB.
3. We care
for our clients
- Openness and transparency underpin our ethos, so we encourage questions and help clients to better understand our budgets and quotes.
- We support and guide our clients by providing valuable tools which they can use to understand our processes.
- We love to work with people who love what they do, and who demand the kind of high standards we want to deliver.
- We use innovative workflows to optimise efficiency, benefitting our clients by minimising any wastage of time, resources and budget.
4. We care
for our community
- We promote and showcase new artists, raising awareness of emerging and underused talent.
- We offer reduced-rate and pro bono work to non-profit organisations and charities when we can.
- We keep learning and share what we learn with our collaborators and the wider creative community, including through Square Lens Alliance events and workshops.
- When we can, we offer paid internships and work experience, paying particular attention to young people facing barriers and to neurodivergent people.
5. We care
for our planet
- We choose projects that share and support our environmental values.
- We keep up to date on environmental issues and share good practice with the people we work with.
- We create the world we want to live in, by finding more sustainable ways of working and living.
- We cut our footprint where we can: remote collaboration instead of unnecessary travel, repaired and reused kit, and lean digital storage and rendering. When clients use albert or AdGreen, we support their reporting.
