FLYING DUCK 
STUDIO LAB


ANGLIAN WATER
NEVER STILL, NEVER STOP


ANGLIAN WATER
NEVER STILL, NEVER STOP

Technique

2D Motion Graphics / 2D Hand drawn animation

CLIENT

ANGLIAN WATER

AGENCY

THE CORNER / NO.8 LONDON

PRODUCTION

SPINDLE

ANIMATION

Alixe Lobato ltd.

YEAR

2021

OVERVIEW

To animate doodles and drawings  for an Anglian Water campaign and enhance the commercial.

The BRIEF

Alixe was hired by No. 8 London to add some quirky and unique hand-drawn animations to live action advertisements for their Anglian Water campaign.

The CHALLENGE

Due to the short amount of time that we had to do the work in—a standard problem in advertising—our biggest hurdle was the delivery schedule.

The SOLUTION

We worked on this concurrently to meet the tight deadline, and  hired more animators to help in the process. We sent wips to the production promptly and used loops to save time when we could.

The PROCEss

As we tend to do in any animation project we first work in animations tests (we used  gif format to be quicker) and some stills samples to ensure that  we were going in the correct direction. These were a big hit with the customer, so we immediately went on to the animation phase.

The TECHNIQUE

The doodles were animated in Photoshop using frame-by-frame hand-drawn animation and a wonderful plugin called Timelord. With AfterFx and Mocha, we then tracked and integrated the animation.

Software: Photoshop, Illustrator, Adobe After Effects, Mocha, Timelord.

RESULTS

The main advertisement and the cutdowns were both delivered on time, and the customer was pleased with the images. This was a great campaign to be a part of and  we always enjoy combining hand-drawn animation with more advanced digital after effects work. 

Our credits

Styleframes design & animation:  Flying Duck Studio Lab (Alixe Lobato)