Bringing Your Brand to Life

Flying Duck’s Guide to Animating Your Logo

An animated logo can add a new dimension of personality and visual interest to your brand, helping to grab the attention of your audience and make your brand more memorable. 

Animation allows you to showcase your brand’s values and personality in a dynamic and engaging way, leaving a lasting impression on your audience. It’s a great way to elevate your brand and stand out from the competition. 

Here are some steps to help you get started:

Understand Your Brand: 

The first step in animating your logo is to understand your brand. Consider the message and tone you want to convey to your audience. This will help you determine the style and animation techniques you want to use. We went for a bold and funny collage style, mixing it with shapes.

Choose Your Software: 

To animate your logo, you’ll need software that can handle animation. Popular options include Adobe After Effects, Blender, and Toon Boom Harmony. Choose software that fits your budget and level of expertise.

Break Down Your Logo

Once you have your software, (or people that can help you) it’s time to break down your logo into its individual elements. This will allow you to animate each element separately and create a more dynamic logo. 

Sketch Your Ideas:

Before diving into the animation process, sketch out some ideas for your animated logo. Consider the movements, transitions, and effects you want to use to bring your logo to life. Morphing is a great technique to consider. Don’t be afraid to embrace your creativity or  you can seek input from other creative minds—they often excel in generating innovative ideas.

*Images created by the team

Animate Your Logo: 

With your sketches in hand, it’s time to animate your logo. Start with the basics, such as movement and transitions, and then add in more complex effects and elements. Be sure to test your animation and make any necessary adjustments.

Export and Use:

Once you’re happy with your animated logo, it’s time to export and use it. Consider using your animated logo in your marketing materials, social media, and website to enhance your brand’s visual identity.

Here are some examples and links to further explore the process of animating a logo:

Animated Logo of slack.

Software for Animation:


Tutorials and Resources:


Inspiration and Showcase:



Animating your logo can help make your brand more memorable and engaging. By understanding your brand, choosing the right software, breaking down your logo, sketching your ideas, animating your logo, and exporting and using it, you can create a dynamic and eye-catching animated logo.

Here at Flying Duck, we are happy to step in and take the stress away, contact us today to learn more about how we can help and all our services.